• http://www.sigpai.com

  • 风险投资(VC)对Web2.0网站的追逐和迷恋几乎可媲美于上世纪末互联网泡沫破灭前的那场投资狂热。搜索引擎、手机游戏、无线音乐、BLOG、网络游戏、移动支付等与Web2.0沾边的网络业务,当前均已成为VC看好和追捧的热点。即便按最保守的估计,一年来投向Web2.0网站的风险资本也已达数亿美元,而与此同时,国内外顶级的风投公司名下超过40亿美元的热钱还在随时窥视、搜索和跟踪那些最新出炉的Web2.0项目。

    VC盛宴

    回眸2005年下半年迄今VC投资的热点项目,其投资的脉络一目了然。

    2005年8月,改名为博客网的博客中国从软银亚洲等4家著名风险投资机构获得500万美元融资;

    2005年10月,深圳浩天旗下的社会型交友网站——碰碰网和嫁我网获得软银亚洲1250万美元的风险投资,天涯社区获得联想控股500万美元的风险投资,同月,交友类网站亿友网络也获得2000万美元投资;

    2005年11月,中国博客网(Blogcn)获得IDG和Granite全球投资公司1000万美元投资;

    当时间转到2006年,VC投资Web2.0网站的步履更显促迫。在3月份,社区门户ChinaBBS获得Google3000万美元投资,千橡公司获得GA等4800万美元投资,帖易获得美商中经合等投资机构2000万美元投资,奇虎网获得红杉投资、鼎晖创投以及IDG和天使投资人周鸿祎等2000万美元投资。

    到5月,VC的狂热依然有增无减。5月15日,土豆网完成第二轮850万美元的风险投资,该轮融资由寰慧投资、集富基金及首轮投资人IDG等VC共同参与。记者另悉,在5月底,粉丝网也即将获得MySpace500万美元注资。

    此外,从2005年至今,还有超过1亿美元的风险投资投向同样是基于Web2.0社区的网络电视公司,其中的佼佼者包括极光创投牵头投资的MYSEE(美视网)、日本软银投资的CoolStreaming(酷流网,后更名为光芒国际)、香港软银投资的PPLive、红杉投资和SIG 联手投资的UUSee(悠视网)以及SNS、PPStream、TvAnts(电视蚂蚁)、沸点网络电视、中华网视CCIPTV、SopCast、Tvkoo、TeaVea、Maze、Gridmedia等等。

    风险投资而外,包括创投、搜索资金在内的新型投资公司也闻风而动。自去年9月以“搜索资金” 模式创立合一网络——一家旨在以基金的方式启动、寻找与三网合一相关的项目、并最终以控股方式收购和运营该项目的互联网公司以来,前搜狐公司总裁兼COO古永锵已暗中着手收购多家与三网合一相关的项目。据悉最迟在6月初,合一网络将首批推出其中的一家网络视频网站,此前,古永锵已向该公司引入了为数可观的一笔风险资金。与VC一样,最终,合一网络将借助上市、新一轮融资、出售等机会退出。

    退出模式

    按惯例,VC投资的周期一般是3年左右,超过了3年,大多数VC都会选择退出。VC退出的机制有三种,一是上市,二是寻找替代资金进行再融资,三是出售。因此,VC评估项目价值的依据之一,就是该项目能否全身而退,顺利套现。

    天使投资人、前雅虎中国总裁周鸿祎对本报表示:“一个项目是否具投资价值,一看技术能力,二看团队的执行能力,三看有无好的盈利模式,四看是否处在一个规模巨大而且迅速成长的市场上。如果缺乏成规模的盈利能力,就是拿到了投资,三年后一样会消失掉。实际上目前存在的Web2.0网站中,十之八九会最终消失,这是以往经验所证明了的概率。”

    国内新兴的Web2.0网站主要的商业模式不外三类,一类是拷贝国外模式,一类是既有模仿又有原创的混合模式,一类是完全本土原创的模式。这其中,第一类大约占了一半左右。而外资VC在中国选择投资项目时,往往也会参考国外资本市场的热点来选项,并以中国企业在海外的IPO价格和市盈率作参照。也因此,那些与高市盈率上市公司模式接近的公司,常常可以获得更多的投资。

    不过,国内多数Web2.0网站目前还远不到实现规模盈利之时。就收入类型而言,Web2.0的盈利模式主要包括在线广告、付费频道、会员收费、技术服务、虚拟货币等几种。但鉴于门户网站已抢走了在线广告的最大宗份额,并已开始小心翼翼试水Web2.0,尚未实现盈利的Web2.0网站若想短期内实现可观的收益,其挑战之大不难想象。

    分析人士认为,虽然Web2.0很热,但太多期望过高的资本疯狂追逐的结果,该市场必然产生巨大泡沫,而这种泡沫式繁荣能持续多久,眼下还没人能够知道。

  • Please Note: This list is in addition to last week's Best Web 2. 0 Software of 2005
    Both lists must be consulted for a complete view!



    Social Bookmarking/Search/Invitation:

    Simpy
    Goovite
    Furl
    Spurl
    Rollyo
    Squidoo
    StumbleUpon
    RawSugar
    Kopikol
    SurfTail

    Content Filtering

    Techtiki
    ScoopGo
    Filangy

    To Do Lists

    GooTodo
    Listal

    Online Calendars

    HipCal
    AirSet
    zEvents
    EventSniper

    Web Site/Blog Analytics:

    Measure Map
    Google Analytics

    Peer Production Content (News/Music/Listings)

    Shoutwire
    Millions of Games
    Rojo
    Last.fm
    Pandora
    WikiCompany
    Glypho
    Yazai
    BlockRocker
    Wists
    SpinSpy
    NowPublic
    Odeo
    WebJay
    180 Degree News
    Quimble
    Riffs
    ButterFly
    Bandnews

    Mash-Ups

    Ning
    FlickrMap
    LivePlasma
    CoverPop
    Qube
    Kayak
    toEat
    AlexaDex

    Aggregators

    Google Reader
    SuprGlu
    PBwiki
    Attensa
    fluctu8
    NewsMob
    Blummy
    Fluxiom
    MeFeedia

    Start Pages

    PageFlakes
    Google Ig

    Team Planning, Organization, Coordination, & Project Management

    Planzo
    Backpack
    Zimbra
    ProjectPlace
    Doodle
    ZohoPlanner

    E-Mail and Communication

    Meebo
    GMail
    myemail
    Tempinbox
    Citadel

    Online Storage

    Avvenu
    SendSpace
    eSnips
    StreamLoad

    Image Storage, Search, & Sharing

    Fotolia
    iStockPhoto
    Riya
    PhotoBucket

    Mapping

    Google Maps
    Yahoo! Maps
    MSN Maps
    Wayfaring

    Word Processing & Note Taking

    JotSpot Live
    Webnote

    Web 2.0 Parts

    TinyMCE
    RSS2PDF
    ZohoChallenge

    Grassroots Web 2.0

    Knowmore.org

    Online Business Software

    2ndSite
    NetWorthIQ
    ThinkFree
    CampaignMonitor

    Web 2.0 Social Communities

    MySpace
    Orkut
    LinkedIn

    Web 2.0 Command Line

    YubNub
    Ambedo

    Web 2.0 Humor

    Web 2.0 Validator

    Please let me know if there are any broken links or categorization errors.  Thanks!

    Update: Added all Web 2.0 additions submitted to comments below so far. 

    Note that a few sites did not appear to have Web 2.0 ingredients and so were omitted.  It's my call and you're welcome to send me an e-mail and explain why I'm wrong.  Please keep them coming!
  • Introduction

    If, in the early days of computing, there had been a buzz-word floating around the ether, it would have been decentralisation. At the time all calculating was done by mighty brutes known as mainframes, room-sized machines that toiled night and day at the whim of those distant and simple terminals used by human operators.

    This started to change with the advent of the personal computer. As these upstart PCs grew more powerful they dared to challenge the mainframes’ monopoly. They had the calculating power for themselves; there was no need for the behemoths. Soon, networks went quiet; human operators sat in isolation, working alone.

    With the public acceptance of the web, this began to reverse: there could be decentralisation without mainframes. Lots of people do what I do, went the cry, so why can’t I see how they do it; I can help them, they can help me.

    As the computing world becomes more and more decentralised, people are realising more and more ways to free themselves from a single PC, work socially, and live a life online. This paper discusses how you can take to this new way of working, how you can decentralise your tasks and methods of working. It discusses the online applications you can use to replace your PC’s programs, identifying both benefits and drawbacks.

    Grow your own web platform

    Web 2.0, a term not above criticism, is used to describe a new methodology for creating a web-computing platform; the web applications we will discuss all fall under its banner. You won’t need to know what Web 2.0 is to understand or use them, but if you want to learn more you can look at our paper Web 2.0: a very short introduction or read the comprehensive What is Web 2.0? by Tim O’Reilly.

    Our aim is to show you how to use Web 2.0 applications to create an online platform

    Our aim for this paper is to show you how to use Web 2.0 applications to create an online platform for word-processing, spreadsheets, email, image-sharing, file storage, collaborative working, and for keeping up-to-date with current events. The applications we’ve chosen are only one way to work, so take the chance to experiment. (See The best Web 2.0 software of 2005 for others.)

    A heart

    Customise your home page with Netvibes

    We need somewhere to start from, a central hub for the web platform, something like a desktop. A home page you can customise. This idea is very popular, with offerings from the likes of Microsoft and Google. One independent service is Netvibes, both intuitive and feature-filled. Netvibes has native support for some of the applications we will be using, plus a simple framework to allow other services to be included.

    The first time you visit Netvibes you will see a home page ready to tailor to your needs. We will add all the services to a page so each time we open our browser we have everything in our view. Individual applications will be integrated through web services and RSS aggregation.

    A pen

    Writely is an online word-processor. While nowhere near as powerful (or complicated) as desktop word-processors, it includes most of the formatting you’ll need, the ability to review past edits, and allows for collaboration (you can invite others to edit documents and see the changes they make). Netvibes integrates well with Writely, meaning you can read — and edit — your documents from your home page. Additionally you can subscribe to all sorts of RSS feeds, including watching activity on documents or keeping an eye on friends’ document lists.

    An in-tray

    Gmail integrated into a Netvibes home page

    Netvibes offers seamless integration with Gmail, Google’s web-based email. Gmail is a free service, with Google making their money through adverts. Gmail has drawn some criticism due to the way they display adverts: computers read through your messages looking for keywords, using them to decide which adverts are relevant.

    Controversy aside, Gmail has changed the way people use web-based email, making other services seem sluggish in comparison. Huge amounts of storage, a powerful categorisation method (beyond the simplistic “put this message in this folder”), and an awful lot of functionality make it very popular. It feels much more like a desktop application than a web site. And it has secure methods for other services to display your Gmail messages, meaning you can see your latest messages on your Netvibes home page.

    Bookmarks

    Screenshot of a user's bookmarks on Delicious

    Social bookmarking courtesy of Delicious

    People realised a long time ago that browser-based bookmarks were horribly hard to organise and manage. They had the further disadvantage of being available only on specific computers — your work bookmarks weren’t available to you at home. Our platform needs to work anywhere an up-to-date browser is available.

    Delicious (recently acquired by Yahoo) is a web-based link manager, with a community where collective intelligence is exploited to allow you to browse bookmarks related to your own. This method of browsing provides a quality of link categorisation currently missing from search engines (perhaps why Yahoo bought Delicious?). Delicious provides RSS feeds to integrate with Netvibes.

    A spreadsheet

    Num Sum is to spreadsheets what Writely is to word-processing. Like a simple version of Microsoft Excel, it shares the social ideal of Delicious and the collaborative working of Writely. There is no direct way to integrate with Netvibes, but you can add a link to each spreadsheet to your Delicious bookmarks, and then add a spreadsheet-specific RSS feed to Netvibes.

    A photo album

    With the move to digital photography almost complete (Nikon recently announced they’d be following Kodak and Canon and would stop making most film-cameras), people are building up collections of digital photographs. It makes sense in the age of the internet that it should be easy to share these with family, friends, and the rest of the world.

    A snowboarder on Rochers de Naye, Switzerland

    A photo on Flickr; its tags can be seen at the bottom-right

    A service that that receives an almost obsessive love from its users, Flickr, is the best photo-sharing application available. While some of its competitors have more users, its sense of community is unrivalled. You can often keep up-to-date with friends by browsing their photos rather than with emails and phone-calls.

    Images can be organised into albums, but you can also take advantage of an emerging form of categorisation called folksonomy where photos are categorised through freely-chosen keywords known as tags. Tagging allows people to decide on the categorisation of their photos, and has seen some novel uses.

    We can easily integrate Flickr into Netvibes with the custom Flickr component. Navigate to the groups of photos on Flickr you’re interested in (for example, your friends’ photos, or interesting photos of Edinburgh) and get the address of the RSS feed. Paste this address into the Flickr component in Netvibes, and new photos will be displayed.

    A briefcase

    Openomy is a free web-based file-storage application; you can use it to store your files online. You have to register for an account, but once done you get 1GB of storage space. Again it is possible to use RSS to link to your files and integrate it with Netvibes.

    An organiser

    Screenshot from Backpack, showing a to-do list with complete and incomplete items

    A view of a to-do list in Backpack

    A great application that provides organisational and collaborative functionality is Backpack. Proud of its simplicity, the application can be used to organise a business trip, list items for sale, keep track of reminders, and more. You can mark pages as public or private, and allow friends to edit them as they see fit. It even has functionality similar to Writely so you can edit word-processor-like documents within your account.

    The now obligatory RSS feeds allow for integration with Netvibes.

    A newspaper

    Perhaps the most thorough use of RSS is found on news sites. By subscribing to the feeds from BBC News and Guardian Unlimited, for example, you can keep track of current affairs, while sites like Digg offer more niche-market news. Google News even offers a service that only shows news articles that match your search.

    For Netvibes we will simply add RSS feeds of various news sites to the home page for simplicity. In this way you can keep up-to-date with many news sources from a central location. If you find yourself subscribing to a sizeable collection of feeds you may want to consider using a web-based aggregator such as Bloglines.

    A calendar

    While calendars are an important part of everyday business life, Web 2.0–based calendar applications are only starting to appear. CalendarHub is the most fully-featured. One of the most useful features is having events sent to your mobile phone when they are due. This is no match for Microsoft’s Pocket Outlook phone–desktop synchronisation but it does provide web-based calendaring, and Netvibes integration via RSS.

    Drawbacks

    The most obvious drawback of using web-based services is also the most problematic: without an internet connection, you have no platform. And until network connectivity becomes freely available everywhere this will be a problem.

    By working with distributed services you implicitly accept information will be travelling around the internet. Issues of data privacy will inevitably arise — is it acceptable for potentially sensitive information to be rushing between servers? Today some services use secure servers and authentication, but it’s worth checking whether secure capabilities are offered before distributing your information.

    Your data is also subject to the status of the servers it resides on. Delicious recently had a power failure and data on servers was corrupted. Although in the end no data was lost, bookmarks were unavailable for some time. The same could be true for all services: you have to be sure you can rely on them being available when you need them.

    The idea of Web 2.0 is in its infancy and consequently so are its applications. None of those mentioned above could replace the full-functionality of desktop applications — indeed replication of some important applications, such as Adobe’s Photoshop, has not been attempted. You’re still stuck with your desktop for now.

    Because of the technologies that are huddled under the Web 2.0 umbrella, most notably advanced Javascript, you need a modern, fully-featured browser to use these applications. There are currently many observers bemoaning the inaccessibility of Web 2.0 applications and the lack of support for all but the most recent browsers. Those unable to upgrade (such as those stuck with an antediluvian IT support department) are left out in the rain.

    For now, all the applications mentioned in this paper are free, but some only offer all their features after you start paying a subscription. The danger with relying on hosted services is that you may suddenly start having to pay to see your data. This is a worst-case scenario, but one you need to consider. The future may see operating-systems offered free but their applications only available by subscription.

    Summary

    The web is becoming more and more important to modern life, especially in Western business. This large uptake encourages those with ideas to create exciting new ways to use the web. These ideas are those that important web companies — such as Google, Yahoo, and more recently Microsoft — are putting their money and expertise behind.

    By pulling many of the applications that stem from these ideas together it is possible to harness this evolution and use the web as a computing platform. And while the current crop can’t replace your desktop entirely, they certainly want to head in that direction. In the next year or two we will see if they can continue their success and bring a life online closer to reality.

    References

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    Mercurytide is a forward thinking, dynamic, and innovative internet applications development company. We are well-established with a proven track-record within the industry of attracting blue chip clients from around the world. For more details see our corporate profile.

  • With apologies to Bruce Eckel, I sat down this afternoon and put together a draft list of the first-order elements of Web 2.0 thinking.  It's not that I have the hubris to consider this list official in any way but it should be a serviceable starting point for debate, discourse, and reference.  I'd also like to give credit to Jeremy Zawodny for his write-up pointing me to Tom Coates' excellent presentation notes from his Future of Web Apps talk which partially inspired this effort.  I think both of them have really solid source material.  But they still don't quite capture a complete high-level picture of the ingredients, forces, and decisions that have to go into thinking about, using, and building complete Web 2.0 software experiences.

    That simple fact is that creating software of any kind is hard work.  And creating good software is very, very hard.  Never mind creating insanely great software (to loosely borrow a phrase from Steve Jobs), which is so rare that it practically never happens, which is a real shame. And that in the end, that's the goal of enumerating ideas like this, so we can build on the shoulders of giants and start off with some of the hard decisions already done and get closer towards the truly great software.

    And to be sure, the state of the art in software does regularly improve as well as our shared understanding of what makes software good.  Of course, the problem with determining the "goodness" anything is that it must be measured with respect to something, some criteria.  And in general, the
    tenets of Web 2.0, such as they are and as ill-defined as they are, tend to state that software that is open, social, interactive, remixable, hackable, and gets better the more its used, is likely the place to begin.

    So, in this vein, I took my own studies of Web 2.0 as well as many raw inputs as I could find and came up with a roughly structured list of how to "think" in terms of Web 2.0 ideas.  Let me know what you think and as always add your own in the comments below.  Let's create a really terrific guide for those who are just discovering this  fascinating and useful study of the next generation of online software.


    Thinking in Web 2.0



    1. Before you even begin, understand your goal simply.  Whether you are a Web 2.0 application creator or user, clearly conceive your goal.  Things like "I'm here to save a bookmark for use later" or "I am going to help people create shared, editable web pages" helps keep you grounded and oriented.  So much about the initial attraction of Web 2.0 is its simplicity, with unnecessary complexity deliberately and carefully hidden.  From a creation standpoint, think Google's home page or the spare, clean lines of del.icio.us.  And from a end-user's view, the eponymous instaview provided by an initial page load of Diggdot.us.  You can and will add more later but get first things first.  Build a feature at a time.  Complete a goal at a time.This may sound simplistic but it'll help stayed focused later, and you'll see what I mean.
    2. The link is the fundamental unit of thought.  It's called the Web for a reason. The link is the foundational element for connecting the entire Web together.  Your information, your relationships, your sense of navigability, and even chunks (of chunks) of content are all referenceable by a URL.  The implications here are manifest and include but are certainly not limited to:

      1. Everything on the Web is linkable with a URI or URL (and if isn't, it should be!)
      2. Saving any link lets you get back to what the link originally referenced, and it lets you share it with anyone, anywhere, at any time.
      3. The anytime piece in #2 is crucial and means the link is really a permalink that won't change or go away without good reason and prior warning.
      4. Links should be human readable, consistent, and their purpose self-evident.

    3. Data belongs to those that create it.  Yes, you heard me.  Everything a user creates, contributes, or shares is theirs, unless they have given away the right explicitly and by free choice.  Any information they contribute to the Web should be editable, deleteable, unshareable by the contributor whenever they feel like it.  This also means indirect data like their attention records, log entries, navigation history, site trails, or anything else that might be tracked.  And all Web sites must clearly and simply state what information a user is creating and give them a way to stop creating it and even clean up.
    4. It's about data first, experiences and functionality second.  Whether it's text, images, audio, or video, the Web ultimately revolves around data.  In other words, you can't have presentation without something to present.  All this data is locatable with a URL that is easily found (see #2).  Another way of looking at this is that the the Web is ultimately about nouns first, and verbs second, though the shift is slowly moving towards verbs these days.  Examples of nouns:  calendar entries, family photos, stock quotes.  Examples of verbs: making an appointment, sharing a picture, buying a stock.
    5. Be prepared to share everything with enthusiasm.  Share everything possible, every piece of data you have, every service you offer.  Encourage unintended uses, bend overbackward to contribute, don't keep anything private that doesn't absolutely have to be.  Go beyond sharing and make discovery, navigation easy, obvious, and straightforward.  Why: In return, you will benefit many times over from the sharing of others.  Note: This is not a license to violate copyright laws, you will not be able to share your ripped DVDs or commercial music recordings, those are things you agreed you can't share.  But you might find yourself using and sharing a lot more open source media.  And for heaven's sake, learn the Creative Commons license.
    6. The Web is the platform; make it grow.  Sure, there are other platforms (Windows, Linux, Mac), but they don't matter as much any more (this list is after all, how to think in Web 2.0).  In other words, don't leave the platform, don't break the platform, but please, by all means extended the platform.  The data and services you provide on the Web become part of the Web and you become a steward of your corner of the Web platform as a result.  And please be a good steward and look after those that care about what you've added.
    7. Understand and embrace the "capability gradient".  The Web is a big place now, in every country of the world, and it now contains 1 billion users.  The point here is that all parts of the Web are slightly and uniquely different, as are all Web users.  For the machine part of the web: simplicity is almost always preferred for speed, reliability, reuse, and integration.  So too is it with the experience you provide people on the Web.  It's been documented time and again that loyal users soon become expert users that want to do more, faster.  Support them.  Gracefully retrograde.  Also, many, many people will come in below the capability gradient that you expect.  They may not speak your language, have your cultural assumptions, or even know how they got there.  Make it clear to them too.
    8. Everything is editable.  Or it should darn well be.  And if it isn't, go somewhere else.  Sure, a few things might not make sense being editable, but for the rest, it's the Writeable Web.  That doesn't imply that original content is ever lost and often this only means that users should be able to easily comment on or otherwise annotate the content they find.  And if you're smart, they'll be able to do a whole lote more than that (i.e. fork off and create their own works based on the original, etc.)
    9. Identity on the Web is sacrosanct.  Unfortunately, that doesn't mean you get much privacy (really a 20th century notion anyway).  But verifying identity must be expected and be thankful when only an e-mail verification is required.  However, this absolutely means you must protect the privacy of your users if you promised it.  Be warned that you may have to stand up for your users against authorities somewhere in the world, if that's what it requires.  And you might even win in the long run.  And if you're not prepared to do that, you'd better tell them.  On the other side, if identification is required, don't ever fake it, or one day we'll all need to give up our last scraps of privacy to do anything we want to do on the Web.  So, this must be an unbreakable compact between Web user and anyone running some corner of the Web.  Or we will ultimately completely lose what little anonymity and privacy we can muster now.
    10. Know thy popular standards and use them.  From a consumer or creator standpoint, the data you will exchange with everyone else will be in some format or another.  And the useful of that data will be in inverse propotion to how well-known and accepted its standard is.  This generally means using RSS, OPML, XHTML, simple XML, JSON.  This means tending to avoid SOAP, XSD, and even as much as its pains my inner geek to say it, RDF, ATOM, and others.  And please, contribute your standards with your vote either way, below.
    11. Obey the law of unintended uses.  If you make highly interesting data and services open and shareable in widely used format, you will get what you deserve: Other than will use your corner of the Web platform to build on.  Maybe (and probably in fact) a great many others.  Prepare for this.  I don't know how many times I've seen a podcasting service get disrupted because they were popular, a site go down flat when it was Slashdotted, or del.icio.us/popular grind to a halt.  Know this: The law of large numbers on the Internet means that even small corners can get vast traffic if they are remotely interesting.  Strong encourage the attention but it can be extremely valuable,, but always prepare.
    12. Granulate your data and services.  We should have learned this long ago but large monolithic chunks of data are only convenient for unattended downloads and other batch operations.  Break up your data, makes its individual internal pieces URL addressable, and do the same with services.  Conversely, don't create large, elaborate, Christmas Tree data structures or services.  Keep it simple, very simple.  And make the pieces sensibly organized, and make those pieces easily findabe.
    13. Provide data and services that are for user's individual benefit.  At the risk of slipping into a socio-political tarpit, there is little incentive for users to contribute time, attention, and information unless they are the primary beneficiaries.  Social sharing is a terrific benefit that is greater in the large than the individual benefit, but you won't get there unless there is personal incentive.  Nuff said.
    14. User-driven organization and filtering are not just nice to have.  Not critical, but very important.  Let users tag and organize data in ways that make sense to them, because you'll never figure it out in time.  Users understand their own thinking processes and mental models best.  Making sure your place on the Web can work for them can in ways that actually work the way they work and think. Things like tagging and folksonomies can be a long term critical success factor.
    15. Offer/use rich user experiences.  The Web is still in heated competition with native software.  Why? Because it still feels better and runs better. But not for long.  (Sure, this might take 5 years or 15, but it'll happen.)  Yes, I'm talking about Rich Internet Applications, Ajax, and all that marvelous dynamic interaction.  It works and helps make the Web a true "platformless" platform, if you you know what I mean.
    16. Embrace and enable rapid change and feedback.  This often just means be ready for a very fast pace but it also means using lightweight tools, techniques, and not making the painfully inrreversible decisions (using an all-encompasing Ajax framework instead of one that is blendable, or building everything in C++ when Ruby might be a lot better.)  This also means having a very rapid method for taking defect reports, fixing the bugs, and putting new versions out.  And darn it, make it super easy for your users to get a hold of you.  From a user perspective, report every problem you find and be sure to gently complain about what bothers you most, even if it isn't a bug.


    Of course, Web 2.0 is an extremely large and involved topic and no one could possibly list all the importants Web 2.0 ideas and ways to think about it.  So I encourage you, since you're here and evidently interested, to take a few minutes and add the things I missed.  Web 2.0 is all about participation after all.

    Update: Russell Beattie did quite a number on this article today, specifically saying that it lacked "anything about actually making money or creating a lasting business."  I would argue that's entirely outside the scope of how to create an intrinsically great Web 2.0 application.  I do agree that business models that provide monetization in some form are vitally important to creating lasting Web apps that will be here for more than a few months.  It's just orthogonal to this particular discussion.  It does make me think, however, about updating my how to monetize Web 2.0 article.  Anyway Russell, thanks much for contributing to the discussion, and I think you're criticism of the "if we build it, we hope they'll come" model is largely right. 

    That's not to say that some folks aren't making a huge pile from it all.
  • I was reading the coverage of MashupCamp on Tech.Memeorandum today and I came across Adam Greene's coverage of one of the sessions.  He was complaining a bit about the cognitive dissonance he was encountering trying to comprehend the data flows in Edgeio, Michael Arrington's prominently covered new Web 2.0 startup.  Specifically, his concern was that the average person would almost never be able to sort out what was really happening, even though Edgeio is specifically designed for the "blog garden" of relatively average users.

    Unfortunately, I know this is a situation that's all too common.  The Internet, the Web, and the blogosphere have accelerated the pace of change and elongated the envelope of technological advancement so much that only the fastest learners and most avid followers understand what's happening at the place the bulge is most pronounced.  Adam calls this the wall of confusion.  And I agree that finding straightforward ways for folks to catch on and giving them simple, comprehendable explanations and examples will help enormously.  This is particularly true of the examples.  I find these to be far more illustrative of Web 2.0 than whiteboard sketches or my well-known visualizations. And in fact, this was what they used when they originally tried to identify what was happening with Web 2.0.





    Along these lines, I've identified five conceptual walls of confusion that seem to trip up folks (or turn them off) most when trying to understand Web 2.0.  A particularly good example of the obtuseness that happens is a recent post in Wired that seemingly tried to explain Web 2.0 a bit, but only succeeded in confusing.  Perhaps this will help:


    Web 2.0 and the Five Walls of Confusion


    • The Wall of Buzzwords: Ajax, The Long Tail, Mashups, Memes, SaaS, and many more buzzwords and acronyms put up an impenetrable wall for the uninitiated.  Yes, Web 2.0 describes dozens of interlocking design patterns and some good business models for online software.  But in our zeal, we forget how far out in the envelope we are.  Simple terms like online software, software in the browser, and the two-way Web are so much more approachable.  It's not too late, we can explain Web 2.0 in kinder, simpler terms. And we should.
    • The Wall of Hype:  This seems to have calmed down a bit but it also might just be moving around.  Web 2.0 hype does seem to have diminished in the face of some withering anti-hype and the hype cycle has moved more to Web 2.0-related developments like mashups and the latest round of Web 2.0 startups.  Nevertheless, Web 2.0 promotion continues unabated in certain circles along with the anti-hype and if you're not following closely, you don't know what to believe:. Whether Web 2.0 is the next generation of the Web, or if it's snake oil.  If it's the future of software, or just a marketing gimmick.  I will give you my point of view one last time; Web 2.0 is real.  And for that good reason, and some not so good ones, there is a lot of hype surrounding it.
    • The Wall of Complexity:  If you look at the Wired post above it has a particularly complex diagram in it.  I actually drew that in order to create a pretty compehensive view of most of the moving parts in Web 2.0.  There are a lot and it's hard to figure out where to start as a user, much less a software designer.  The good news is that the good exemplars (Flickr and del.icio.us) and some of our approaches (like Ajax), actualy make it pretty obvious what you're supposed to do.  But it's still very hard and what still not conveyed very well is the sense of balance and proportion required.  In other words, you're not supposed to pile every single one of these Web 2.0 ingredients into the cake, bake it, and sell it to the nearest Web software giant.  It doesn't work that way. There is a constant feedback loop with your users on the Web that guide you to in a close collaboration to add/remove features and capabilitgies while dynamically shaping and reshaping the product into what it needs to be at any given time.
    • The Wall of Significance.  Is Web 2.0 a major new revolution in the way software is created and used?  Probably.  But there's a lot of stuff to learn, especially about the softer aspects of online systems like collaboration and social software.  A lot of software developers, architects, and designers, more comfortable with the precise, exact parts that comprise software, are often pretty unhappy about this.  Unfortunately for them, these aspects are probably here to stay, but they aren't sure.  The competition for users, attention, and marketshare means you have to increasingly dangle the most effective engagement mechanisms or people will go elsewhere.  And because we're human, there are few more powerful draws that building a sense of ownership and community.  But in these early days, it's hard to tell if there really is a fundamental shift in first order software design, or just a passing wave of faddish affectation.  Those of you who read this blog know where I stand, but it's hard for everyone to appreciate the significance of all this yet.
    • The Wall of Ignorance.  I find that most people in the real world (as in not the blogosphere) have no real idea what a blog is yet, much less a wiki.  If I sample my local IT shop, I'll get better answers but surprisingly not much.  The real danger is in constructing such an advanced world that it alienates those that encounter it.  This is almost like the buzzword problem above but it's even more insular.  Fortunately, the very best Web 2.0 software blows past such problems and just lets people do their thing and not worry about what it's called.  I talked for a bit with Debbie Landa of Under The Radar at the TechCrunch BBQ over the weekend and she summed it up best (and I'm paraphrasing): If I can't figure it out in a minute or two, I know it doesn't have it.  The bottom line is the great software will appeal to everyone and require no special knowledge, but all too many online software apps require all of that knowledge and will forever be relegated to users who are in the very tip of the progress envelope.  A pity indeed.

    These walls are the biggest barriers to appreciating Web 2.0 and are holding it back from whaever fame and greatness it may be destined for. Not that it won't get there eventually.  But it's a giant world out there, even on the Web these days, and any message takes a while to transmit.  One thing is for sure though, it's been a fairly promising year.

    What other walls of confusion does Web 2.0 face?
  • The Most Promising Web 2.0 Software of 2006
    It's been almost three months since my last major roundup of Web 2.0 software and I thought it's about time to release another update.  The pace of innovation in the next generation of online software has continued unabated and we've seen dozens upon dozens of new entries into the market since December.  And while a few of the market niches are starting to fill up, almost as often as not these new software products are inventing completely new spaces in which to serve.  It's been thrilling to watch TechCrunch and eHub continue to announce new product after new product.  I personally get at least an e-mail a day asking me to take a look at new applications. This article will reward many of you who have waiting so patiently.

    Ajax desktops alone are changing the public perception of the possibilities of online software.  And with the yesterday's release of Office Live beta, businesses too will increasingly look at moving their operations to online software. Concerns about privacy, reliability, and lock-in with online software are going to continue to mount while at the same time we'll see attempts to address these issues.

    Finally, the term Web 2.0 itself remains as unevenly accepted as ever but more and more people now know what it means: online, two-way, collaborative software that is interactive and easy to use, often creating a community around it.  There is more however, much more to Web 2.0, and I encourage you to study it since it can help you find as well as create terrific online software experiences. 

    A couple of notes:  This list is only new Web 2.0 software that was released or extensively overhauled since January 1st, 2006.  And the usual disclaimer: This list is my personal list, is not official, and is completely subjective.  I do hope you enjoy it however.  Check out my last two lists (first, second), especially the comments, to get a good feel for everything else already out there.

    Also, all readers are very soundly encouraged to contribute their own entries in the feedback/comments down below.  Make sure you leave clickable hyperlink so users can see what you're created.


    The Most Promising Web 2.0 Software of 2006


    Category:  
    Personal Productivity and Organization


    Best Offering: Zoho Planner (overhaul)

    Zoho Planner

    Description: Zoho Planner is a very capable Ajax-powered online planner that can handle to do lists, appointments, notes, and more using a very elegant, clean interface.  It's now my favorite online organizer and I use it every day.  Zoho Planner supports tagging, collaboration, e-mail notification, and much more.  There are lots of Web 2.0 online planning products and while some are more detailed or more feature rich, none so far have quite the right feel like this one does.  For more details, read my review of Zoho Planner at the Web 2.0 Journal.

    Runners-Up: stickipad 30 BoxesSpongecell Near-Time


    Category: Search

    Best New Offering: Google Desktop Search 3.0

    Google Desktop V3

    Description:  Although privacy concerns abound, Google's latest version of its Desktop product is slicker and more powerful than ever.  And it even offers the eyebrow-raising feature of keeping a copy of the search index of your local hard drive on Google's servers so it can be accessed from anywhere. While other search engines are increasingly moving to social capabilities, Google instead raises the bar on raw features.

    Runners-Up: Gravee


    Category: Video Storage, Sharing, and Search

    Best New Offering: Stickam

    Stickam

    Description:  Video is finally maklng a splash on the Web and though big players like YouTube have virtual domination of the space, new players continue to enter and Stickam is one of the more interesting new entires.  Billing itself as an easy to use multimedia tool that "does it all", Stickam allows users to host all sorts of media including podcasts and video on their blog or website.  It even supports uploading of media from mobile phones.

    Runners-Up:
    FireAnt Videobomb


    Category: Real Estate

    Best New Offering: Zillow

    Zillow

    Description:  The real estate business has been one of the very last traditional brick-and-mortar businesses to fall prey to customer self-service on the Web.  Zillow is helping change that and despite criticism for certain quarters, it's actually a pretty compelling application.  Zillow gives home buyers and sellers with tools to get estimates of home values and to compare it with similar offerings in the area.   Loaded up with deep pockets, if Zillow canjust continue to improve the accuracy of its data, it'll be a huge hit.

    Runners-Up: hotpads


    Category: Music

    Best Offering:  Podbop

    Podbop

    Description:  One of the more innovative music applications to come out this year, Podbop has a visceral appeal that is immediate.  A mashup of several underlying services including eventful, Podbop allows users to type in their city and state, listen to bands coming to the area and if they like them, then arrange to go actually attend a concert to listen to them.  Sporting over 1,500 bands, Podbop works well, is fast, and seems to have a very appealing mix of music.

    Runners-Up:  Songbird Jamendo



    Category: Ajax Start Pages

    Best Offering: Pageflakes

    Pageflakes

    Description:  I covered Pageflakes in a lengthier review recently based on the fact it was one of the best Ajax start pages I've seen yet.  Sporting multiple pages, an open platform design that allow users to contribute new gadgets, and integration with Zoho Writer and much more, I encourage you to try it out. And I'm apparently not alone.

    Runners-Up: Linkedfeed


    Other Promising Web 2.0 Software:

    Cocomment - Keep track of your conversations in blog comments from around the blogosphere in one central location.

    Zoomtags - The first tag-based affiliate program that include geo-based targeting, customizable tag clouds, content filters and more.

    NewsAlloy - An Ajax-based newsreader with a reputation for speed and results, Newsalloy supports all the features you'd expect including river of news, tagging, integration with del.icio.us and digg, and much more.

    Springdoo - Talk your e-mails using your computer or phone and never type an e-mail again if you don't want to.  Rumor has it that Springdoo will offer video e-mails soon.

    Campfire - The very latest entry from Web 2.0 innovators 37signals.  Not to be missed, a real-time group chat application with the 37signals twist.  Via Michael Arrington.

    ESBN.org - Tirelessly promoted by founder Chris Matthieu, this innovative Web 2.0 application helps track and protect intellectual property on the Web including blogs and even includes a new blog tracking mechanism.  Extremely slick and getting lots of attention.

    I'm off tomorrow morning to Silicon Valley and I still have one more slot on Saturday for interviews with Web 2.0 companies in the Bay area.  I'll be on my Blackberry all day tomorrow, please let me know if you have an interesting Web 2.0 consumer, development, or enterprise product.  I'd love to come by, get a demo, and even do an interview or podcast
  • run into a fair number of people who are skeptical about the actual business value of Web 2.0.  Sure, they usually agree it's a terrific new movement There's a whole aspect of Web 2.0 that can drive genuine business value and significant competitive advantage.in online software that encourages social collaboration, two-way use of the Web, services that are open and repurposable, Web-based applications, and more.  But can you build and grow a real business with these ideas?

    Sometimes the trend towards startups in miniature, mashups the size of a feature, open source data sources, and the relentless democratization of content makes it look like everything is becoming free or very inexpensive.  Or so distributed and decontrolled that there's no place to create value.  That makes the value proposition in this brave new world seem pretty shaky indeed. 

    Yet the truth could not be more different.

    To these concerns I point out that this is only one end of a spectrum.  There's a whole aspect of Web 2.0 that can drive genuine business value and significant competitive advantage.  To illustrate this argument, I've recently started collecting real-world Web 2.0 business success stories that demonstrate this point. 

    Now, most people following this space are aware that eBay, Amazon, and Google are held up as exemplars and the successes of the Web 1.0 era because they were Web 2.0 before it was fashionable.  The argument is they did this by leveraging user contributions, offering open Web services for others to integrate with, building hard to recreate data sources, etc.

    But there are many other interesting new success stories.  And by studying them some common threads can be teased out and we can get a general sense of what's happening and what works.  Let's take a look at the ones I'm tracking and what they're doing, in rough order of commercial success. I am also including two that aren't a commercial success but demonstrate some techniques with serious potential:

    Companies using Web 2.0-style techniques for business advantage

    • NHN's Naver Search Engine.  Never heard of Naver?  You're not alone unless you live in Korea.  But the big secret is that Naver is annhilating Google there.  Korea also happens to have the highest rate Internet use of any country in the world.  More importantly, not only is NHN using Web 2.0 techniques like gathering collective intelligence and social collaboration to achieve market domination, but they sold over $228 million in online ads on their service last year, making their stock go through the roof in recent months.  These are impressive results and note that much of this is revenue they've directly outcompeted Google for, one of the most successful Internet businesses in history who has also had a significant presence in Korea since 2001.
    • Amazon's Web Services Division:  Currently taking in more than $211 million a year, Amazon's Web services turns most of its online storefront into a full blown open platform that supports a large and thriving community of companies that re-use Amazon's best-of-breed On Demand commerce services.  This gives Amazon's partners ready access to vast IT resources in the form of a product that would otherwise be only getting a single use.  By making this strategic move, Amazon takes advantage of the economies of software and resells its services over and over again, recouping their cost many times over and taking advantage of unintended uses dreamed up by the aftermarket.
    • IBM, Salesforce, and Microsoft Provide Self-Servicing to SMBs: The potential of the Web to offer true customer self-service, particularly to small audiences en masse, still has largely untapped commercial potential.  This has led to the coining of the term, The Long Tail, a key concept in the Web 2.0 toolkit.  Because automated systems can efficiently provide high-quality unattended customer service online, it enables businesses to profitably serve customer groups they could never think of serving before.  The New York Times recently covered how both Salesforce and IBM are generating significant new revenue and business results from these smaller markets.  This is not just because the Web allows it, but also because of recent progress like pervasive Web connectivity, faster bandwidth, more people online, and growing trust of online software.  As for Microsoft, one of the last bastion's of market penetration for them is small and medium businesses.  This is the one market that their new online Office Live products is squarely aimed at self-servicing with Web-based business software.
    • Craigslist and Google Base:  Both of these services, like eBay, can only exist in symbiotic conjunction with their users.  While gaining control of a hard to recreate data source is an important Web 2.0 strategy, you need to have a revenue model associated with it to be a business success.  This is something that Wikipedia, the classic example of a Web 2.0 data source built by its users, can't boast.  However, this is something both Craigslist and Google Base aspire to be, successful commercial services created from their user's data.  While Craigslist and Google both have done things occasionally to create walled gardens of their data, the point is that the more they do this, the more likely they will hurt themselves.  I don't have revenue numbers for craigslist
    • Katrinalist.net and Antbase.org.  Both of these are completely non-commercial sites that demonstrate the raw power of harnessing collective intelligence and scalable marshalling of underutilized data resources, respectively.  The Katrina List story is amazing in itself and the Antbase.org story comes from a new article in Discover magazine, while partially online describes how a scientific community turned massive taxonomy resources otherwise mouldering away in basements as lost specimens into a thriving online database of information that can be shared by all.  Understanding the success and importance of both of these points to intriguing and largely unexploited possibilities that I predict will become more common and widespread in the near future.
    Creating Business Value with Web 2.0

     

    The whole point of Enterprise Web 2.0 is to put best practices for creating Web experiences into the hands of business people, Web designers, and users so that we make the most of the systems, users, and information that we have.  For example, the vast, aging inventories of otherwise userful information is one of the bigger wastes in IT today.  Web 2.0 encourages us to put it all online, make it user organizable, findable, and to build a community around it. 

    So too is leveraging the activities of users as they interact with our online systems.  Both first class participation mechansims like tagging, ranking, commenting are important but so are second order mechanisms that track what users are looking at, saving particularly popular data sets and making them easily shareable and reusable.

    That's not to say that adding del.icio.us bookmark buttons to your content will save a failing business model from the eventual extinction, but it's the first step down a promising new path. These are just some of the possibilities and we can now begin to see how early adopters are using it to considerable effect.  What will you do?

  • What to expect from Web 3.0

    Posted by Phil Wainewright @ 1:32 pm

     

    Any veteran of the software industry will tell you that version 2.0 of any product tends to be a shortlived staging post on the way to 3.0, which is where it finally hits the mark. Windows was a classic example. 1.0 was so buggy it was hardly worth using. 2.0 fixed some serious problems but still had a lot of shortcomings. 3.0, launched in May 1990, was an instant success, and the rest of the story, as they say, is history.

    Don't be surprised, then, if Web 2.0 also turns out to be just a staging post on the way to a much more mature and durable Web 3.0 is going to deliver a new generation of business applicationsWeb 3.0 era. Over the next couple of weeks I'm going to be writing a series of posts about what I see as the key characteristics of Web 3.0, using a variety of on-demand companies by way of illustration. Of course I'll be mentioning Google, Amazon.com and eBay. But don't assume these companies will inevitably become the dominant players of Web 3.0. I'll also be mentioning some less obvious players, including WebEx, WebSideStory, NetSuite, Jamcracker, Rearden Commerce and Salesforce.com. Each of these companies shed interesting light on how Web 3.0 may develop. As with any shift from one generation to the next, there's plenty of scope for new leaders to emerge — and for established front-runners to stumble — in the battle for supremacy.

    I'd like to make one thing is absolutely clear right from the outset: Web 3.0 isn't just about shopping, entertainment and search. It's also going to deliver a new generation of business applications that will see business computing converge on the same fundamental on-demand architecture as consumer applications. So this is not something that's of merely passing interest to those who work in enterprise IT. It will radically change the organizations where they work and their own career paths. I'll write more on that in a later posting.

    Today I'm going to start by mapping out a brief topology of Web 3.0. It's divided into three (and a half) distinct layers:

    API services form the foundation layer. These are the raw hosted services that have powered Web 2.0 and will become the engines of Web 3.0 — Google's search and AdWords APIs, Amazon's affiliate APIs, a seemingly infinite ocean of RSS feeds, a multitude of functional services, such as those included in the StrikeIron Web Services Marketplace, and many other examples. Some of the providers, like Google and Amazon, are important players, but there is a huge long tail of smaller providers. One of the most significant characteristics of this layer is that it is a commodity layer. As Web 3.0 matures, an almost perfect market will emerge and squeeze out virtually all of the profit margin from the highest-volume services — and sometimes squeeze them into loss-leading or worse.

    Aggregation services form the middle layer. These are the intermediaries that take some of the hassle out of locating all those raw API services by bundling them together in useful ways. Obvious examples today are the various RSS aggregators, and emerging web services marketplaces like the StrikeIron service. I'll have a lot more to say about these emerging platforms in several of my posts. There will be some lucrative businesses operating in this layer, but in my view it's not where most of the big money will be made.

    Application services form the top layer, and this is where I believe the biggest, most durable profits will be found. These will not be like the established application categories we are used to, such as CRM, ERP or office, but a new class of composite applications that bring together functionality from multiple services to help users achieve their objectives in a flexible, intuitive and self-evident way. I'll have much more to say about these applications when I write about some of the companies I've mentioned in more detail. But an interesting example just surfaced in Swivel, Halsey Minor's new venture, which Dan Farber has been covering in his blog this week. Dan quotes one enthusiastic early user who describes the 'wow' moment of starting to use an application and discovering that it delivers utility he barely even knew existed. To me, that's a fundamental characteristic of a Web 3.0 application.

    Serviced clients are the 'and-a-half' layer I mentioned earlier. There is a role for client-side logic in the Web 3.0 landscape, but users will expect it to be maintained and managed on their behalf, which is why I've chosen to call these clients 'serviced'. Whether those clients are based on browser technology or on Windows technology is moot point that I shall also be returning to. After all, everyone will want to know what role Microsoft might play in Web 3.0.

  • 新年之前,组织公司的同事一起研究了flickr等网站的用户体验,为此自己做了一个简单的提纲。从事Web产品设计几年以来,思考的很多,却几乎没有写过什么,这次对自己的产品理念的一次小小总结。 

     


    一.降低用户使用的门槛,你的一小步是用户一大步

    在线图片管理、网络书签其实都不是什么新的概念,而Flickr,del.icio.us等之所以能成为2005年的明星网站,在与他们更加关注用户的体验,在UI操作上非常关注易用性。比如,flickr在图片上传的方式上非常灵活。

    二.珍惜用户的时间和每一次点击

    流畅自然的上网感觉,来源于每一次操作都是最合理的。在UI和流程上浪费用户的鼠标点击,也是在挥霍用户对于网站的好感。清晰、统一的导航要贯穿网站的始终。


    三.  开发者是用网页在与用户进行对话

    开发者如果能够时时想到这一点,就不会在界面中使用一些生硬的界面语言。更进一步,一个好的网站,是有生命力的,要把页面中的每一个文字看作交流的渠道,让用户也就能感觉到网站开发者的存在。

    四.   创造性的满足用户的需求

    Flickr,del.icio.us成功的另一个关键,是在于他们能够通过创新,创造性地满足用户的需求。比如,他们引用tag作为内容管理和分享的方式;flickr打破了以往以相册为单位的图片组织模式,创造了基于Blog的社会化分享方式,并通过开放API与用户实现双赢。


    五. 简单就是美,复杂并不意味着强大

    以Google为代表的新一代网站追求UI上的简约、实用,主色调通常不超过4种,并贯穿网站的始终。摒弃无关信息的堆砌,简单的界面更能突出功能的强大。


    六.   关注新技术为用户体验服务

    2005 年,ajax是一个热点,Google map、flickr中ajax的应用使web开发者的眼界豁然开朗,想象空间也变得更加宽广,在flickr中,到处可以看到为方便用户而设计的灵动创 意。RIA也给与了flash在web应用中的全新生命力,不再局限于演示和广告的范畴。flickr的photo organizer使我们看到了flash是怎样与功能seamless结合。

     

    七. 随时随地解决用户的困惑

    要在用户可能遇到问题的地方及时给用户伸出帮助之手,不要寄托帮助中心和FAQ能够真正解决问题。

    其实都是很浅显易懂的道理,但在实际工作中,却非常容易被忽略,在新聚网的开发过程中,我将会时时提醒自己。欢迎对Web UI设计有兴趣的用户和我交流,今后还将随时补充新的内容。