中国结

http://www.sigpai.com

http://web2.wsj2.com/10_issues_facing_web_20_going_into_2006.htm

1. Excessive Hype: Nothing will hurt Web 2.0 more than people loudly proclaiming Web 2.0 is the solution to every problem in software. It's surely not and saying so is a credibility killer. We heard this with object technology, we heard this with components, people said it about dot-com, and too many other silver bullets in the last twenty years. Nobody believes there is a overall panacea to the creation of software. Web 2.0 is merely a powerful way of thinking about the design and construction of effective Web experiences. Bloviating is the term I hear the most from Web 2.0 hype complainers. Let's agree to stop it.

2. Lack of Simple Definition: While happy looking meme maps and other visualizations can be terrific learning tools, and bullet lists of concrete ingredients are even better, let's get this one nailed this year if we can. Sure, Web 2.0 is a large topic with lots of interesting moving parts. But get any group of Web 2.0 pundits together and ask them to define Web 2.0 and you'll get wildly different answers. We need to get this one fixed.

3. Aging Poster Children: Flickr and del.icio.us are absolutely terrific examples of the new face of Web 2.0. But are they truly setting the world on fire? Will those of us that use them die if they went away (OK, some of us might). But my point is that these guys are getting a little long in the tooth in Web years and while very good, their functionality is nowhere near as central to our lives as say Google, which is already 7 years old. Tons of new Web 2.0 startups are being released every day, I can't even keep track of the social bookmarking sites alone (I came across three new ones yesterday, seriously). And some of the better Web 2.0 apps that are coming out are for laughably obscure vertical markets. If this stuff is truly happening, let's hope we can point to things better than Microsoft Office Live. My vote: 37signals seems to have some of the genuine goods, but with only 100,000 users, let's hope we're at the very, very beginning of the Web 2.0 adoption curve and not in the middle.

4. Needing A Permaconnection: While some of us have laptops with built-in wireless broadband (heck, I'm writing this on a terrific Sony laptop that has it), that would put me in 0.0001% of the Web population I'm guessing. That doesn't sound like the recipe to a revolution to me. Web 2.0 applications, even native ones like iTunes and BitTorrent require fast, stable connections for them to work. Unless pervasiveness really steps up (and this maybe is why Google is exploring giving away WiFi), Web 2.0 will be what Microsoft is positioning it as now: an extension of how we do work, not where we really do it.

5. Ajax as the Official Web 2.0 Experience: Ajax is getting serious hype at the moment too but quite frankly, people are going to expect so much from it that it will get ugly. Ajax has some important limitations that most people are just learning to appreciate now. Don't get me wrong, I love Ajax as a solution to the right problems. But trying to use it for a hammer in every situation will cause everyone a lot of difficulty. Local data storage and synchronization should be properly solved, the security sandbox issue to multiple Web sites needs to be addressed, and things like the <canvas> tag being sorted out. This should be done at the level of the browser. Flash might also be a partial answer to certain solutions, and Yahoo! apparently agrees. But I do think we need to focus on solving these problems by tweaking the Web browser model and not hacking things to improve Ajax.

6. Excessive Attention On The Technology: Darn it, us technologists always focus way too much on the underlying technologies of things. Whether that's with Web 2.0, RSS, Web services, Ajax, DHTML, SOA or whatever. People trying to get value from technology want it to solve their problems, they don't care how it's done underneath (for example read this great article from Jason Bell about building software for his own business and learning that technology was the least important part.) One of the things I like most about Web 2.0 is that it puts people into the center of the vision. This is exactly what we technologists need to be told, bluntly. Technology is the outlier in Web 2.0, the magic behind the curtain (but behind the curtain darn it) and I think it's really hard for some of us to hear. Communication, collaboration, collective intelligence, and social interaction between people is what Web 2.0 is about so much more than the technology pieces. If we forget that, we'll lose Web 2.0 to the application marketectures and technology stacks that most folks in the real world have never cared about in the first place.

7. Really Bad Adherents. I'm not going to point fingers here but like every other succesful idea before it, everyone wants to co-opt it. I've run across so many Web sites that claim to be Web 2.0 yet barely have any of its ingredients. I'm pretty sure actually touting yourself as Web 2.0 is not the way to go. Look at what Microsoft did, they needed to have an umbrella for their version of the Web 2.0 toolkit and they created Live Software as a result. (Sure, they needed something to trademark too). Anyway, don't call yourself Web 2.0, just do it.

8. Blogging Instead of Doing. This brings us to the walking the walk bit. While talking about something is great fun, and pundits just love to issue opinions, there has been way too much discussion about Web 2.0 and not enough action. If you don't like Web 2.0 fine, but show us something better. We're all tired of reading about people who like Web 2.0 or hate it without adding much to the discussion. Especially if you are on the negative side, show us something better or get off the ledge. The world needs constructive debate, not anti-hype. BTW: I think I'm not as guilty of this as I might look. I have some exciting things coming with Web 2.0 ingredients which I'll share with you in the near future.

9. Not Facing Hard Truths. Like I discussed recently, there are some aspects of the Web 2.0 business models that aren't so positive. The obvious success of non-shared, private algorithms is one of these. The push for near-monopolistic user counts to be truly successful is another. Web 2.0 pushes businesses to think BIG and to make a grab for mindshare quickly. Reaching a tipping point where you can achieve economies of scale and enough collective intelligence to be valuable appears to some people to require near market dominance. There will be other problematic issues that crop up. Staying truly open and sharing your functionality with others might get really hard in the future. Let's work on ways to make it all stay on the right course.

10. Adopting The Lightweight Creation Model. Both Microsoft's entry into the space (Fred Wilson's comments)and Google's recent releases have been pretty underwhelming. The fact is that these are both large, centrally controlled organizations trying to deliver nimble, lightweight software in frequent releases. This ponderous, older style of organization is one that will have trouble delivering good Web 2.0 software. Doing the release to production every 30 minutes like Flickr is isn't something that Microsoft as an organization has as a core competency (I'm excepting MSN here, but that isn't their main software organization). Yes, they do daily builds of their software internally but it often takes them 2-3 years to get something out the door. Other large traditional companies trying to do Web 2.0 will have stillborn attempts at it as well. Like the agile methods are making some smaller companies deliver better software, the big guys need to reinvent their development shops and that's a hundred times easier to say than to do. In my opinion, expect a new generation of companies to build Web 2.0.

That's it. If we can address these, 2006 will be a banner year for Web 2.0. I don't expect them all to be worked out, but it's all about continuous improvement in the end.

What do you think the biggest issues with Web 2.0 are?

Top Ten Web 2.0 Moments of 2005

Category: Social Bookmarking

Best Offering: del.icio.us



Description:  Just acquired by Yahoo!, which already has a social bookmarking service called My Web 2.0, the exact future of this seminal bookmarking site is now a little up in the air.  But del.icio.us remains the best, largest, fastest, and most elegant social bookmarking service on the Web.  In fact, del.icio.us is the benchmark that all others use.  And because del.icio.us appears to take the Web 2.0 ideas pretty seriously, they provide a nice API for others to build new services on top of.  As a consequence of this, and because social bookmarking sites makes everyone's data public, witness the amazing array of add-on services (or if you have 15 minutes to spare, look here) that mash-up or otherwise reuse del.icio.us functionality and content.  If you want access to your bookmarks anywhere you go along with engaging and satisfying functionality, this is your first stop.  I personally can't live without my tag cloud of del.icio.us bookmarks.

Runners-Up:

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Category: Web 2.0 Start Pages

Best Offering: Netvibes

Description: There are a rapidly growing number of Ajax start pages that allow your favorite content to be displayed, rearranged, and viewed dynamically whenever you want.  But if the traffic to this blog is any indication (though possibly it isn't) Netvibes is far and away the most popular one.  Available in multiple languages, sporting new integration with Writely, and offering an extremely slick and well-designed interface that provides some of the best DHTML powered drag-an-drop organization, Netvibes has no major vendor backing, yet it has captured mindshare out of pure excellence.  While many of the major Web companies like Microsoft and Google are offering competing products, none of them are yet very good.

Runners-Up:

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Category: Online To Do Lists

Best Offering: Voo2do



Description: Ever more of the software we use on a daily basis is moving online, from e-mail to feed readers.  To-do list managers are no exception.  I've used a variety of them and so far the one that's resonated with me most is Voo2do.  A one person operation run by Shimon Rura, Voo2do uses Ajax sparingly but very effectively to let you create and manage multiple to do lists.  With an API available for you to access or export your data with your own programs, support for Joel Spolsky's Painless Software Scheduling method, Voo2do is the embodiment of simple, satisfying software.

Runners-Up: 

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Category: Peer Production News

Best Offering: digg



Description: While not packed with Ajax, digg frankly doesn't lack for it.  And of course, Ajax is only one of many optional ingredients on the Web 2.0 checklist.  The important Web 2.0 capability digg provides is that it successfully harnesses collective intelligence.  All news items listed in digg are supplied by its users which then exert editorial control by clicking on the digg button for each story they like.  The home page lists the most popular current stories, all selected by its registered users.  And digg's RSS feed has to be one of the most popular on the Web.  Digg has been so successful that Wired magazine has even speculated it could bury Slashdot, which also allows users to submit stories, but doesn't let them see what stories were submitted or vote on them.

Runners-Up:

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Category: Image Storage and Sharing

Best Offering: Flickr



Description: Also acquired by Yahoo! earlier this year, Flickr is the canonical photo/image sharing site par excellence.  Sprinkled with a smattering of just enough Ajax to reduce page loads and make tasks easy, Flickr provides an open API, prepackaged licensing models for your photos, tagging, a variety of community involvement mechanisms, and a vast collection of add-ons and mashups.  There are other sites but none of them compare yet.  Flickr is one of the Web 2.0 poster children and for a good reason.

Runners-Up:

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Category:  3rd Party Online File Storage

Best Offering: Openomy



Description: As more and more software moves to the Web, having a secure place for your Web-based software to store files such as documents, media, and other data will become essential.  There is a burgeoning group of online file storage services and Openomy is one that I've been watching for a while.  With 1Gb of free file storage and an open API for programmatic access to your tag-based Openomy file system, and you have the raw ingredients for secure online storage of your documents wherever you go.  There is even a Ruby-binding for the API.  Expect lots of growth in this space going forward, especially as other Web 2.0 applications allow you to plug into your online storage service of choice and the desire also grows to offload personal data backup to professionals.

Runners-Up:

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Category:  Blog Filters

Best Offering: Memeorandum.com



Description: Gabe Rivera's Memeorandum service is a relevance engine that unblinkingly monitors the activity in the blogosphere and appears to point out the most important posts of the day with a deftness that is remarkable.  The growing attention scarcity caused by the rivers of information we're being subjected to in the modern world needs tools that effectively help us cope with it.  Blog filters are just one key example of what the future holds for us.  Memeorandum covers both the political and technology blogospheres, and hopefully others in the future.  There are other blog and news filters out there, but none compare in terms of simplicity, elegance, and satisfying results.

Runners-Up:

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Category:  Grassroots Use of Web 2.0

Best Offering: Katrina List Network



Description: I covered Katrinalist.net in a detailed blog post a while back but it remains one of the best examples of grassroots Web 2.0.  Katrinalist was an emergent phenomenon that triggered the peer production of vital information in the aftermath of this year's hurricane disaster in New Orleans. In just a handful of days participants created XML data formats, engineered data aggregation from RSS feeds, and harnessed volunteer efforts on-the-fly to compile survivor data from all over the Web.  This led to tens of thousands of survivor reports being aggregated into a single database so that people could easily identify and locate survivors from the Katrinalist Web site.  All this despite the fact that the information was distributed in unstructured formats from all over the Web with no prior intent of reuse.  A hearty thanks again to David Geilhufe for help making Katrinalist happen.

Runners-Up:

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Category:  Web-Based Word Processing

Best Offering: Writely



Description: Easy to set-up, fast, free (in beta), and familiar to those with even a passing familiarity to MS word, Writely.com is an effective and easy to use online word processor. With its WSIWYG editor, users can change font and font size, spell check and insert images (up to 2MB).  It also uses tagging and version control, both excellent features for any word processor. A very useful word processing tool, especially for those who can't afford to buy MS Office. In addition to being a word processor, Writely.com also serves as a collaboration tool. Users invite others to collaborate on a certain documents via email. It is can also serve as a tool to help a user blog and publish. Built with an AJAX user interface, it maximizes many of the new features available with Web 2.o.  It ends, once and for all, any uncertainty that productivity tools can and should stay online.  Writely is the best out there but just by a nose. The others are very close runners-up.

Runners-Up:

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Category:  Online Calendars

Best Offering:  CalendarHub 



Description: Online calendaring is a rapidly growing product category in the Web 2.0 software arena.  The fact is that a lack of good, shareable electronic calendars is still a real problem these days. I'm fond of saying that the software world has vast collections of synchronization utilities and integration capabilities, yet it's incredible that we still can't routinely do simple things like keeping our personal, family, and work calendars synchronized.  CalendarHub is the best online calendar I've seen so far, with Kiko a close second.

Runners-Up:

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Category:  Project Management & Team Collaboration

Best Offering: BaseCamp 



Description: Web 2.0 has terrific social collaboration models for two-way information exchange like blogs and wikis, open enrichment mechanisms like tagging, ranking, popularity, and organizing techniques like folksonomies.  All of these provide a great backdrop for team collaboration and project management.  Surprisingly, there aren't many terrific Web 2.0 project management tools.  Part of this is because project management tends to be very specific between different types of projects.  Fortunately for Web 2.0 companies, this means there isn't a lot of competition from traditional software companies like Microsoft and Primavera, which churn out somewhat mediocre products in the shrinkwrapped software space.  This is why 37Signal's Basecamp is such a pleasant surprise.  It's an excellent team-based project management tool that continues to delight me the more I use it.

Runners-Up:

The Story Continues However, As It Must!

No one person could accurately list the best Web 2.0 software of 2005.  This is the wisdom of crowds bit of Web 2.0.  In order to complete this list, I'll need your help.  Please contribute your selections below.  Keep in mind that I haven't worked with many of the terrific Web 2.0 software applications out there but many of you have.  There are whole product categories I'm not covering here and I'm glad to keep extending this post if we get lots of feedback.  Tell me about social spreadsheets, Web 2.0 project management tools, video versions of Flickr, additional grassroots Web 2.0 events, and whatever else you know of.

Web 2.0 is an exciting, vibrant community.  Let's show the world what Web 2.0 is made of...

Update: I added an online calendar section and put a few new runners-up.  Also added project management and team collaboration.

经过10年发展后，人们通过互联网已经可以完成比之前多得多的工作，得到更丰富、更精确、更迅捷的反馈，以及更加美妙的体验。然而再过10年我们会发现媒体，无论报纸、电视还是互联网，与现在都完全不同，手机而不是纸或pc成为最常用的载体；看电视不再是被动的收看电视台播放的节目而是自己订阅的，而节目呢也许是某个人自己摄制的；你也可能在电视或者网络上看到你的手机在不经意间拍摄上传的画面，并因此获得一笔不菲的酬劳。这不是呓语，也不是幻想，这是Web2.0给我们展现的互联网，届时上网将不再是简单的游戏或者阅读，网络将提供各种服务，无论是银行支付、旅游出行还是搜索爱情。

Web2.0对Web1.0的冲击(www.dodoor.cn)

在web1.0时代信息的生产没有脱离传统的信息生产模式，即：记者-编辑-发布的精英模式；但web 2.0却完全颠覆了这个模式，麻省理工的《技术观察》称web 2.0"......在强调分众传播的对等信息交互，也就是信息接受者同时也是这些信息的创造者，若干的博客汇集成新的信息输出者，每个人在挤奶的时候还要喝奶，这其中自身的商业循环，绝不可能以浅薄的收费服务或者广告来衡量。"

首先挑动这种变化的就是blog，也称博客，这是web2.0中最为人所熟悉的元素。互联网上很早就他的影子，但在人们的观念中它只是主流媒体的一种补充，不过今年发生的一系列事件正在改变人们对它的看法：blog正在成为一种主流媒体。

如果说发生在今年2月发生的印度洋海啸，博客还只是传统媒体的补充的话，那么半年后发生的伦敦系列爆炸案中，博客正式成为一种主要的报道方式，简单精确的图片，简短直接的文字，在第一时间将新闻事件报道传至自己的博客中，人们开始习惯通过博客获得信息，而不是电视或者报纸，甚至不是门户网站。

除了个人博客外，博客也开始进入企业家的视野，进而形成企业博客。今年9月Google推出"Google与李开复博士"中文博客，对李开复跳槽引发的纠纷都可以在这里查询和提问。同样微软也鼓励员工们写博客。通用公司副总裁鲍勃·鲁兹的"快车道"博客，已经成为通用公司与公众沟通的重要场所。正在这么做的公司还有Sun、宝洁、波音公司等。博客正在逐步颠覆传统的新闻媒体。

在形形色色的文字博客之外，还有一种新的"博客"，可以发布声音和图像的"博客"，在Web2.0家族中被称为播客（Podcast）。它是收音机、iPod、博客和宽带互联网的集体产物。用最简单的方式描述，播客就是用嘴写，用耳朵看的博客。

对大多数中国人来说，播客还是新鲜事，在今年上半年国内还只有屈指可数的几家播客网站，但笔者近日在Google中搜索播客，得到318,000条结果，在百度中得到1,570,000条结果其中不少是播客网站或频道，虽然如此播客目前在国内还是面临几年前博客网站类似的局面，但在美国，2005年播客的人数将达到450万，而2010年这个数字将达到惊人的5680万。而传统广播公司、电视台、互联网站都从其中看到了机会和威胁。

我们也许可以从早期互联网的网络电台中找到播客的身影，但播客与网络电台最大的不同在于，它采用rss2.0可以订阅模式，不再是单纯的音频文件，任何p2p文件都可以成为播客，任何个人都可以制作节目发布广播，任何拥有mp3、智能手机的人都可以自由的收听播客节目。

相对于传统广播或者电视台而言，播客不需要频道资源，不需要大量的设备，数码摄像机、录音软件、麦克风等目前家庭常用设备就可以帮助你成为一名播音员或节目主持人，播客们常说每一名读者就是一名博客，那么每一名听众也就是一名播客。

播客的内容制作和收听方式极具个性化，打破传统的广播方式，因此它一经诞生，就受到传媒的注意，目前，海外广播公司纷纷开始增加播客节目，美国波士顿公共电视台、加拿大多伦多音乐电台以及英国BBC公司都开通了正常的播客服务，美国卫星广播公司也将启动播客节目。同时播客也在影响娱乐界，唱片公司开始通过播客建立歌手与歌迷之间的联系，不过这仅仅是开始。

互联网迈向个性化时代

在Web 1.0时代，网站之间是互不相通的，各网站自行其道，但在Web2.0时代借助rss和xml技术，实现网站之间的交流。Sina点点通、雅虎的my yahoo就加入数十家网站的内容，读者可以根据自己的喜好，自由选择信息。

但这一切还仅仅是表面现象。Web2.0倡导的个性化，与传统网站的个性化有本质的区别。在传统门户网站中，个性化意味着页面设计风格和内容组织方式而非内容本身，不管怎样都没有脱离大而全的中心门户的特点。web 2.0倡导的个性化则意味着精而专，网站之间有明确的分工，好像同样报道超女，有人只做李宇春的新闻，有人只做张靓影的新闻一样，通过RSS将其组合起来，这时的RSS就起到门户网站的作用，不同的是其中的内容都是你自己选择的。

更精彩的还在于，个性化已经由用户层面进入企业服务层面，IT精英们已经在实践个性化服务。美国房地产交易地图网(HousingMaps.com)是目前美国最受欢迎的房地产交易网站之一。它的特点就在于把时下流行Web2.0式网站craigslist的租房信息和Google Maps结合起来，以可视图钉的方式将全美房屋交易信息详细现实出来。

简而言之，web 2.0时代的个性化不是原来的网页个性化，而是服务个性化，我们面对的将是一个全新的个性化互联网。
技术引领Web 2.0

一直以来技术人员都有这样一个设想，与其安装昂贵的软件，不如通过互联网来使用安装在服务器上的软件。Web 2.0中的AJAX技术使这种设想成为可能。

·AJAX赋予软件新面孔

AJAX的全称是Asynchronous JavaScript and XML，它不是一种技术而是数种技术的组合。AJAX采用远程脚本调用技术，通过JavaScript语言与XMLHttpRequest对象来实现数据请求，将处理由服务器转移到客户端，减少了服务器的资源占用，加快了数据处理的速度。采用AJAX开发的软件能让你在使用网络应用软件时感觉就象在本机上一样。

目前AJAX技术已经广泛应用于网络应用软件开发中，Google也许是AJAX技术开发投入最大收获最多的公司，AJAX已经成功应用于GMail、Google Suggest和Google Maps等网络应用软件中。

除了Google以外还有更多的公司在采用AJAX。在AJAX的帮助下Zimbra公司开发的电子邮件中，比GMail和HotMail更加互动。Meebo.com公司也在即时通讯软件中采用AJAX技术，以创造更好的用户体验。即使微软也不能阻挡AJAX的魅力，微软声称将在下一代HotMail中加入AJAX工具条。

·开放API

以前的开放API（应用程序接口）主要指桌面应用软件，希望通过开放API融合更多的应用。在WEB1.0时代只有少数网站，比如EBAY, 亚马逊公司（Amazon）、雅虎公司、Google公司等，在设计之初就遵循各种工业化标准，进而开放API接口，正是由于这些开放的API，他们获得了不少有趣、有意思的应用。但大多数公司当时还没有这种意识，不过在Web 2.0时代，开放API已经成为不可忽视的趋势。

对于公司来说，技术领域的竞争已经演化为标准之争，标准的形成在于有多少人在使用，因此开放API就意味更多的人采用，也就意味着标准。Google公司显然深谙此道。它所推出的诸多产品都是基于开放的API标准。最典型的例子就是Google map，开放Google Map的API后，Google公司无需花费力气做更多的市场推广，其他公司就会主动地整合它的应用。如前文我们提到的美国房地产交易地图网就是在其网站中主动整合Google Map。正是看到开放后的巨大前景，微软、雅虎、Skype也纷纷加入其中。

·软件向互联网转变

在盗版最猖獗的时候，软件开发商曾经提出一个设想：免费软件，有偿服务；这个设想今天看来有望实现。

在美国诞生了一批新公司，其中就有Upstartle，该公司开发出了一种基于网络的文字处理软件Writely，进入该公司的网站，注册后就可以开始写作，文档可以保存在该公司的服务器上，然后可以在任何地方打开。这种基于网络的文字处理系统很快吸引了大批用户，一度导致服务器堵塞。与writely相同字处理软件还有goffice，Google也在加紧开发他的在线文字处理软件openoffice。

而软件霸主微软的参与也许更有震撼性。不久前微软宣布将推出Live战略，此战略以其旗舰产品Windows操作系统和Office办公软件为基础，打造Live.com平台，在此平台上通过互联网向用户提供软件服务。在这个战略下微软将为Live捆绑多种软件，而且完全免费，通过广告和定购方式获取利润，这是微软自.net以后的又一次战略转变，也标志着软件业向服务业转变的开始。

后Web 2.0更值得期待

我们今天所谈论的web 2.0应用只是web 2.0初级阶段的应用，很多web 2.0应用的商业模式还处于晦暗不明中，web 2.0的倡导者们还在苦苦寻觅合适的商业模式，我们唯一可以肯定的web 2.0是互联网发展的必然方向，他带来的冲击将不仅仅局限于互联网，很可将全面改变我们现在的生活和工作方式。

·Web 2.0改造传统电视

宽带的迅速发展使网络电视的普及成为可能，敏锐的互联网精英们纷纷把目光投向IPTV，希冀再挖掘一座金山，但如果以传统的电视台模式来发展IPTV，必然陷入高投入，低产出的怪圈，但以web 2.0的理念来发展IPTV则可走出这个怪圈。

数码产品的发展使用户制作电视节目的设备费用大幅降低，后期制作软件也可以免费从网络上下载，用户可以自己制作节目，然后将节目上传，由观众自由订阅，网站进而可以对高收视率节目实行收费，如此就改变了传统电视中观众只能被动收看节目的模式。

·网站小型化成为可能

WEB 2.0倡导专业模式使网站小型化成为可能。在web 1.0时代，网站无不走大型化道路，比拼的是编辑数量，网站规模，web 2.0的社会化、开放化的特性使中心不再成为必需，相***同参与，使信息来源更加丰富更专业；而且小型化网站成本更容易控制。

与小型网站类似的个人网站将成为互联网的另一大特色。技术门槛的下降使个人建站更加容易，即使不知道HTML也可以轻松的搭建个人电台、个人电视台、个人DJ、个人游戏、个人商店将充斥互联网，甚至还可以拥有个人聊天工具，只有你的好友才知道。

·无线应用成为web 2.0应用的下一个扩展空间

中国是个手机大国，手机拥有量已经超越美国，无限互联网的发展迅速，另一方面，网络终端小型化十分迅速，手写输入技术的应用使使用手持设备进行书写变得十分便捷。

一些web 2.0网站已经将移动博客栏目，但博客只是先行者，只是移动web2.0的初级阶段，更多的应用还将陆续产生，如播客、移动商务。

移动web2.0一旦发展起来，好处是显而易见的，因为他的客户个体更易确认，服务更加精确。

结束语

现在的互联网是一个单向的互联网，Web 2.0正在将互联网改造成为以人为中心的多向的互联网，网络反过来也在改变我们的工作和生活方式，也许将来SOHO将成为主要的工作方式，外出也不再需要旅行社的安排，因为你可以通过互联网安排好一切。

Web 2.0带来的冲击将不会仅仅局限于互联网或者媒体，它对我们的影响也许比你想象的还要大，美国《商业周刊》认为，从软件业、电信业、媒体业、市场营销业到娱乐业，几乎都将受到了这股趋势的强烈冲击，并且即将发生翻天覆地的变化。

Web 3.0: The API-driven application

Sohu Blog现状评估
评估点：Sohu Blog的优缺点及建议。
第一部分，优点
一、细节上的优点
1、注册过程简便
在搜狐博客主页右上角点立即注册，这时有两种情况：第一种有通行证，那就简单了，输入通行证用户名密码，接着输入博客标题（这个以后随时可以改，随便输什么都没关系）和自己的个性域名（注册后不可修改，慎重填写），点击激活博客即可。用时一分钟不到。第二种没有通行证的情况，也很简单，点击注册之后只是要输入博客标题和自己的个性域名上面顺手注册个通行证而已，用了两分钟不到。

A totally peronalized internet portal

1. Blog: express what you want to say, first step - words
2. Flickr: show your image, 2.0 step - from words to visual
3. podcast: show your voice, 2.1 step - sounds come into your world.
4. vlog: show your motions, your activities, your favorites - 2.2 step - video stuffs come into your world
5. Tags: Tag everything of your stuffs in your home, so people who have the same interests can find them. Also they can communicate with you according to your interests. I would like to call it third step, categorization and socialization.
6. Map Api: Locat yourself and your friends on the Earth. This is the fouth step - position. There are a lot of API of web map services online which are provided by google maps, yahoo maps, map quest, etc.

Through this way, you can let your friends have more sense about you.
Until now, you almost have had your own home of internet set up.
If you want to make profit or get something back from what you have done above, please keep on reading.

Here I am trying to figue out a way to build some kinda of a business through web2.0 home. What I know is that people pay for solutions and good feelings. It is also a kind of exchange. You give them some solutions to the problem as well as you can give people the feeling that they like. Among the exchage process, value can be created.

I want to emphasis that you should provide your true information in the introduction of yourself. Your name. your background, your education, your professional experience, etc. Even if you don't have significant past, you still can express yourself there and try to create a bright future. But just one key, show out the true you.

OK. We have understand why we can create value though your 2.0 web home. Now we need to talk about the topics about supply chain.
How can you delieve your product? How you get money back? How you do your customer services?

Let talk about the money first. It is the easy part. You have a lot of choices. Credit card system is good for the business organization, and paypal is good for the personal users. Also you can get money order, casher's check. etc. It is not a big issue anymore.

Same thing does the delievery matters. I would like to break down it into two categries, tangible and intangible products. For the tangible products, it is pretty easy, just send them by ups, fedex, dhl, whatever you like. They will provide you tracking information or reciept. So you can have the protection from paypal. But for the intangible products, it is another story. I know there are a lot if fraud matters in this areas today. I can help you with that. If you want to know that, just contact with me.

Till now, you have transmited your product into profit. But it is not over yet. Don't forget keep talking with your customers. They are not only your customers but also they are your friends. They have same hobbies as you. Keep on talking. Make some parties, and activites. Let more people know you. Try to know more friends on the web as well as in real world.

Do like this for 6 month or 1 year.

Now, you have your SNS.

Time to Cash In? Three Signs
Your Blog May Attract Buyers
September 23, 2005

Brian Stelter set tongues wagging in the blogging community last year when he accepted an offer to sell his television-news blog, CableNewser.com, to Mediabistro.com Inc., a New York-based media networking and education site.

The student, now 20, agreed to sell the rights to his blog, renamed TVNewser.com, and continued to write for it. In return, Mediabistro.com essentially "pays my college tuition," Mr. Stelter says.

"It was a great deal for them because they're getting great content every day," he says. "And it's the perfect job for me because it gives me income without being a 9 to 5 job." Mr. Stelter wasn't specific about the terms of his contract, but says his compensation covers the roughly $3,500 a semester he pays as a full-time student at Towson University in Baltimore.

It used to be rare for an established, mainstream company to buy an individual's personal blog. Blogs are frequently updated online journals, typically authored by professionals, hobbyists, or regular Joes reaching out to share their thoughts, information and photographs with others. Few consider their blogs a business, though the growing use of advertising links and blog sponsorships have helped some turn a modest profit. While sales aren't making headlines every day, there has been some business interest in buying blogs and hiring their authors as employees.

"Now you're seeing the professionalization of the product and they're starting to generate revenue," says Jason Calacanis, chief executive officer of blog network Weblogs Inc. in Santa Monica, Calif.

So, if you're a blogger, could you cash in, and should you cash out? Here are three signs your blog may have what it takes to attract bids from prospective buyers, plus some considerations if you're mulling a sale.

You have Web cred. If you're an expert within your industry or passionate hobbyist who can bring insight to a topic -- and have the ability to turn a phrase -- your musings may attract a buyout offer. Strong traffic to your blog, numerous links to it from other blogs and frequent reader feedback are a few signs your blog is generating buzz that can attract buyers.

Laurel Touby, founder of Mediabistro.com, says media companies like hers are looking to bloggers to fill gaps in coverage.

"Rather than hiring a full-time beat reporter, we hired a part-time blogger for a lot less," she says, referring to Mr. Stelter. Respected bloggers typically are obsessed with the subject matter they cover, she adds, and they attract a community of like-minded individuals that companies want to reach.

"Having an engaging blogger to keep your customers coming back to your site is the quintessential 'sticky' factor," Ms. Touby says.

Your blog is a cash cow. Beyond authoritative and popular commentary, there are other reasons corporate buyers are looking at personal blogs. Revenue is one, says Steve Broback, a founder of Blog Business Summit, a conference organizer in Seattle. Income sources from blogs can include ad sales; sponsorships; affiliate programs, where bloggers encourage readers to buy products from merchants or services in return for commissions; and your garden-variety swag, such as books, T-shirts, and mugs.

How much a corporate buyer would be willing to pay for a blog varies depending on the content, but generally an offer of one to two times annual revenue would be consistent with offers for other small, Web-based media properties, Mr. Broback says. If your blog generates revenue of $10 a day, or $3,650 a year, you might expect to receive an offer in the ballpark of $7,500.

In addition, blogs that focus on a particular topic that is highly desirable to advertisers also tend to generate higher-than-average ad revenues, another boon to a potential buyer, says Mr. Broback.

You attract a coveted crowd. The type of readership your blog draws may affect the value of your blog to potential buyers, says Weblogs' Mr. Calacanis.

"Certain communities are worth more than others. For example, if you have a blog for dental surgeons and the buyer is a provider of medical equipment, that's a highly valuable community," he says.

Trickier to value is the size of a blog's audience. That's partly due to the proliferation of so-called RSS news feeds, Mr. Broback says. RSS, short for Really Simple Syndication, is an information aggregator that lets users browse headlines and short summaries from hundreds of blogs and Web sites all on one page. If readers want more, they can click on the blog's link and go to the entire post. (Read Walt Mossberg's guide to RSS.) But if the reader doesn't click the link it isn't "counted" as traffic to the site, even though some of the blog's content has been read.

"With RSS, it's extremely difficult to measure how many people are reading what you're writing," Mr. Broback says.

Considerations when mulling a sale. Most often, companies will buy the rights to the blog and then hire the blogger, either as a full-time staffer or as an independent contractor, to continue writing the blog.

Pay is all over the map: from a low of $4 per post to a flat fee of up to $75,000 for a sponsored site, according to research by Blog Business Summit. Full-time, salaried bloggers earn in the $20,000 to $70,000 range, depending on skill level and benefits. (Click here to read more about corporate blogging jobs.)

Anita Campbell, editor of the blog Small Business Trends, based in Cleveland, Ohio, says she's also seeing more hybrid business arrangements, where the blogger retains ownership of the blog but is paid to direct traffic to a corporate site.

A recent example of this type of partnership was French blogger Roland Piquepaille's deal with Zdnet.com, owned by CNET Networks Inc. in San Francisco. Posts on his Roland Piquepaille Technology Trends blog now include a brief description of his commentary on the particular topic at hand, but if you want to read the entire post you must click on a link that takes you to the Emerging Technology Trends blog he pens on Zdnet.

If you're mulling a sale, you and the buyer should establish who will have editorial influence and control.

"The second you filter a blog, the audience will know and step out immediately, and the blog dies," says Mr. Calacanis.

Maurice Desmarais, president of the International Business Brokers Association in Chicago, says some in his organization are avoiding the business of buying and selling blogs for just that reason.

"Some of our members have dropped blogs because it's too onerous a process," he says. "There's a liability for the acquiring company because [blogs] deal with personal content that may be offensive or even libelous."

Bloggers who sell their blogs and don't stay on to continue blogging risk having their blog content altered or used in ways they'd never intended. Or the blog might wither and die from neglect, says Jeremy Wright of Ontario, Canada. Mr. Wright recently sold a blog, Wealthyblogger.com, for $2,000. (His reported sale of business and technology blog Ensight.org last year for $15,000 ultimately fell through.)

Still, bloggers who are burnt out after years of feeding the beast may welcome the idea of passing it on, says Mr. Wright.

"For some people it's like having a dog. You'd rather see it go to a good home than put it down," he says.

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Write to me at fiscallyfit@wsj.com.